London, UK – Following Element Materials Technology’s (Element’s) acquisition of Exova Group Ltd (Exova) last year, the Fire & Building Products part of the business has officially been rebranded and, in recognition of its market leading position, Element will retain the distinct BM TRADA brand.
The decision to preserve the BM TRADA name is in recognition of its highly regarded status in the industry. It also makes the transition easier for customers, ensuring that existing test reports and certifications held by customers will continue to be accepted by controlling bodies and specifiers. Additionally, customers will continue to benefit from the investment they have made in promoting the brand over the years.
Rob Veitch, EVP of Fire & Building Products, Element said: “We’re incredibly proud to be part of Element, and equally proud of our distinguished brand. BM TRADA is a well-respected name in the testing, inspection and certification industry and has been for many years, so it is logical for us to retain this well-known and trusted brand.
“Since joining forces with Element last year, we have continued to pursue our shared goal to become the best and most trusted testing inspection and certification partner in the industry by providing consistent and industry-leading on-time delivery, turnaround times and service. This rebrand ensures that our customers continue to benefit from the value of the BM TRADA brand and provides them with a passport to trade.”
Element’s combined business makes it the recognized leader in testing, inspection and certification services to a diverse range of industry sectors. With 6,700 engaged experts, operating from almost 200 locations in over 30 countries, customers now have access to increased capacity, capability and expertise for all existing and future materials testing, product qualification testing, calibration, certification and consulting needs.
About BM TRADA
BM TRADA, part of the Element Group, specializes in providing a comprehensive range of independent testing, inspection, certification, technical and training services. We help organizations to demonstrate their business and product credentials and to improve performance and compliance.
We exist to help our customers to make certain that the management systems, supply chain and product certification schemes they operate are compliant and fit for purpose.
Diana Milford, External Communications Manager
T: +44 (0) 131 333 8052 / +44 (0) 7768 884 954
Alie Simpson, Pagoda Public Relations
T: +44 (0) 131 556 0770